I don’t Tweet and I will probably never make much use of my Twitter account.
That being said, I keep flashing back to something my good friend Deb Tucker tried to get me to learn when Tweeting first became a fad. Bette, she told me, it would be very good for you to learn to make a point in 140 characters!
Well, history has proven her right … and we have a new President-elect to show for it: Brevity works.
That shouldn’t really surprise any of us … but educators, academics, and run-of-the-mill perfectionists like me seem to be very slow learners.
I may be a slow learner … but at some point things finally connect in my brain and I experienced a blinding flash of the obvious. Even as I’m typing …. (and I know I exceeded my 140 characters about half way through the second sentence) ….. examples are flashing through my brain ….
- Bumper stickers: Who first thought of that? Maybe just someone who wanted everyone to “Have a Nice Day 🙂 !”
- Elevator speeches: As a school teacher I had to have someone explain that one to me. Teachers seldom have a chance to attend a professional conference in a large hotel where they may only have a short elevator ride to explain their product or idea to a stranger.
- Third-grade teachers: Something I have figured out since retiring from teaching is that the litmus test for understanding a complex Idea is whether or not you can explain it to a third grader. Like Madeline L’Engle does with Einstein’s Theory of Relativity in A Wrinkle in Time.
So back to Donald Trump. Regardless of how you feel about the message he wanted to get across, you can’t argue with the fact that he knew how to get folks on board …. 140 characters at a time.